Why is “zero” such a hot-button word?
Zero is such a hot topic because why would one want to pay for a product or service if they can get a similar one for free? Well the main question here is, should we be thinking twice about free products?
The concept of free or no charges manipulates consumers minds changing how the might actually feel about a given product or service. The zero price tag psychologically causes a customer to forget some of the pitfalls that free product might have. Another aspect of free products is that the consumer might not take full advantage of what the product has to offer; therefore never realizing it’s true benefits. Then there is the other side of the story, does this product’s benefits out way it’s costs. Personally, I believe there is not such thing as free. Regardless of the zero price tag on an item, consumers still spend time or money presuming that ‘free’ product. Ultimately, the concept of zero ties to product sales, promotions, and discounts.
This book chapter you listened to was free. The author offered the book free online and in audio format, or you could buy it at the store.
ReplyDeleteIt was an experiment.
But how does free information sound vs. information you have to pay for? Does your attitude change?
I think it all depends on the free item. In the case of a free book if the author is creditable, knowledgeable and willing to share it as a free resource, then great for all parties involved :)!
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