Loyalty Cards

I have no issue with grocery loyalty cards; in fact I find them beneficial. I believe that most people in America are like me, willing to give up their personal identification information to receive store discounts. I personally do not mind the offers at checkout. I see the cashiers as hard workers that have a job of trying to retain customers, and discount cards are a form of marketing to the consumer. Typically a cashier will ask you if you want a discount card, and if you opt out, no further questions are asked. I have definitely not given out my email or phone number to some stores because I do not want their coupons. Though for other individuals that 20% off their entire store purchase can save hard earned money. I see giving up personal information as a trade off. The company benefits by learning what consumers want, and the consumers buy more products due to the discounts. I also believe that our personal identification information can be found almost anywhere (credit cards, email addresses). In reality our personal information is not private anymore so I see the discount as worth it. 

"I Pledge" - KES